Competitor Research

A competitor report is meant to feed your titles, not just be read. Here's how to use one. Work out what to write · 8 min read

Save your setup for free, or run organic search and public-page research using the credit cost below.

What This Does

Finds candidate websites and reports observations from public pages, with source links.

When To Use It

Positioning & messaging research
Finding category gaps to own
Writing comparison / alternatives content
Reviewing source-backed market pages

Why It Matters

Public-page evidence helps you review the market
See how candidate sites describe themselves
Spot strengths you can claim or counter

Competitor Research Draft

Enter a brand name or HTTPS website. Saving a draft does not start research.

Brand name or website

Location

Save your setup to your account. No report is generated and no credits are charged.

Competitors you already know (optional)

Save up to 30 names in a draft. A research job accepts up to 5 names.

Run competitor research

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Recent research

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Recent runs

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Brand

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Direct competitors

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Broadly related

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Excluded

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Google searches

Only direct competitors are shown below — each candidate's homepage was scraped and verified against your brand. Broadly-related and excluded tools are listed separately at the bottom.

What Google's AI Overviews already credit this brand with

The capability terms Google's AI Overviews cite this brand for right now — i.e. what the brand already shows up / ranks for in AI answers. Grown over time, this is your AI-visibility footprint.

Title Planner

Ready-to-publish titles built from your direct competitors — each pre-wired with the exact brands to compare against, and always positioning your brand as #1. Pick the ones you like and send them straight to the article queue.

Feature this brand as #1

Use variated titles — rewrites every selected title (brand names & meaning kept) so this batch doesn’t duplicate an earlier one. E.g. “Brand vs Brand vs Brand — What We Found”. Perfect for a second run going to Medium after your main site.

Language:

+1 additional credit for languages other than English.

Length:

Type:

Tone:

Style:

Custom Style:

0/500 characters

Brand

Brand:

Manage brands

Competitors:

For listicles, your brand is ranked #1 and these competitors are listed below it. For comparisons, the article becomes "Your Brand vs A vs B vs C" (up to 5 competitors). You can also list them in the title (e.g. "Brand vs A vs B").

List items: Total list items: your brand #1 + N-1 researched competitors.

Comparison features:

These become the comparison table rows. Leave empty and we automatically surface the dimensions where your brand has the advantage (stays factual - we never fabricate competitor weaknesses).

Add page hero images +1 credit

Content Extras

Add FAQs

Add AI Images +1 credit

Optional. Applies to every image in this article.

Smart Schema Markups +2 credits

Fact Checker & Sources — Starter plan & up

Add Infographics +1 credit *Credits are charged for data research. If no statistics are found online, infographics won't be added.

Intense Optimize +1 credit

SEO & Links

SERP Analysis (Godlike) +1 credit

Internal Linking +1 credit

Automatic SERP Analysis (Godlike Mode) Options

Source Context:

SERP Location:

Outline from Competition

Key Takeaways

External Links +1 credit

YouTube Video

Quality

AI Proofreading +1 credit

Human Proofreading +1 HP credit

Publishing

Auto-post to Web 2.0 Platforms

Random distribution — each article is auto-assigned one of the accounts you tick.

Auto Post to Platform

Manage Connected Platforms

Applied to every queued article. Each article is queued individually as its own Quick article with its own comparison/listicle type, competitors & feature filled in — plus your brand’s facts & writing style.

Broadly related (adjacent tools — not direct substitutes)

Excluded as not related

Competitor Research

Competitor Research

Competitor Research Draft

Run competitor research

Recent research

Title Planner

Working…

Recent runs

Prompts to track in AI Visibility

What Google's AI Overviews already credit this brand with

Title Planner

Advanced Image Settings

Automatic SERP Analysis (Godlike Mode) Options

Internal Linking Options

AI Proofreading Options

Human Proofreading

Broadly related (adjacent tools — not direct substitutes)